The Alfred University Student Chapter of the American Marketing Association (AMA) is a strategic resource for career growth and development. It offers students of all majors the opportunity to meet new people, network with marketing professionals and attend a wide variety of professional events. The AMA strives to provide the members of the Alfred community with the opportunity to:

• Gain real-world marketing experience and leadership opportunities
• Foster scientific study and research in the field of marketing
• Have fun while adding skills to your resume
• Help our members develop a better understanding and appreciation of the difficulties associated with marketing
• Improve marketing personnel
• Promote friendly relations between students, faculty, and business people
• Gain vital insight from industry leaders
• Exchange ideas at conferences and networking events
• Use job listings and other resources to help launch your marketing career
• Receive subscription to Marketing News and access to Marketing Power Website and AMA Job Bank

Activities

Activities have included:

• Participation in the Rochester Chapter of the American Marketing Association
  • Attendance at Rochester AMA events
  • International Scholarships
  • Regional Scholarships
  • Boot Camp
• Children's Learning Initiative
• The Bias Report
• Student Activities Board
• Gravity Car for the School of Engineering
• Fall and Spring soirees
• Trips to Pace University, the Nerve, and Corning Museum of Glass
• Health Fair
• Barbeque

Words from Faculty Advisor, William Ward...

Working in student teams with AMA projects and programs is not only fun and rewarding but also goes directly to the experience section of AMA members' resumes giving them a competitive advantage when looking for internships and jobs.

Employers want to hire highly motivated candidates who demonstrate passion through their personal initiatives. Participation with the AMA demonstrates passion and initiative and provides the leadership experience in setting and achieving goals that organizations demand. Employers expect hands-on experience in working through the challenges of critical thinking, creative problem solving, collaborative teamwork and communication that are gained through participation with the AMA.

Members of the AMA gain valuable experience in real world settings, dealing with companies and organizations that rely on AMA help to facilitate marketing success. Students are able to learn leadership skills and have access to professional resources such as job listings to help launch their career in marketing.