Faculty and Staff
Amy B. Rummel
Professor Marketing
Alfred University Contact Info
Office Location: Olin Building 436
Department: School of Business  
Office Hours: Mon: 10:00 - 2:00 pm
Tue: 9:30 - 11:00 am

Thu: 9:30 - 11:00 am
 
Phone: 607.871.2294  
Email:    
Amy B. Rummel
Education
B.S.: Psychology
Juniata College

M.S.: Consumer Sciences and Retailing
Purdue University

Ph.D.: Consumer Sciences and Retailing
Purdue University

Background
Honors and Awards
2009: Excellence in Teaching Award, Alfred University. 2007: Excellence in Teaching Award, Alfred University. 2006: Allied Academies Distinquished Research Award Allied Academies. 2004: Who's Who Among America's Teachers. 2002: Excellence in Teaching Award, Alfred University. 1997: Excellence in Teaching Award, Alfred University. 1996: Who's Who Among America's Teachers. 1995: Excellence in Teaching Award, Alfred University. 1993: Excellence in Teaching Award, Alfred University. 1991: Excellence in Teaching Award, Alfred University.

Classes Taught

Consumer Behavior, International Marketing, Marketing, Marketing Practicum, Marketing Principles and Management, Marketing Research, Policy Formulation and Administration, Sales Management, Seminar in Marketing

Current Research
Research Interests Children and Marketing, Consumer Vulnerability, Not-for-Profit Marketing

Rummel, A.B. & Racho, C. (2010) Soho: The Right Venture at the Right Time. Published in the Interntaionl Journal of Entrepreneurship.

Maiden, R & Rummel, A.B. (2010). Experiential Learning: A Preliminary Study of the Impact on Gerontology Coursework on the Attitudes of Psychological Trainees toward Working with Older Adults. Published in the preceedings of 36th Annual Meeting and Educational Leadership Conference, Reno, Nevada. March 2010.

Dai, Z. & Rummel, A. B. (2007). E-learning as a Strategic Differentiator for Customer Service: An empirical investigation. American Society for Competitiveness, Tulsa, Oklahoma.

Ruane, M. M. & Rummel, A. B. (2006, April). E. M. Mapalad and the Mapalad Bus Liners, Inc: The Business Ended Despite A Talented Entrepreneur. Allied Academies International Conference, New Orleans, Louisiana.

Davidson, S. & Rummel, A. B. (2005). Wal-Mart's Impact on Entry and Adjoining Markets. Forthcoming in International Journal of Business Research.

Rummel, A. B., Acton, D., & Kent, D. (2001). Ethics coverage in Auditing: Professors’ Perspective. National Accounting Journal.

Rummel, A. B. & Davidson, S. (2000). Retail Changes Associated with Wal-Mart’s Entry into Maine. International Journal of Retail and Distribution Management, 28 (4/5).

Dai, z., Duserick, F., & Rummel, A. B. (2009). Creating a learning culture for Competitive Advantage. American Society for Competitiveness.