College of Business
Marketing - Major - Requirements

Business Core
ACCT 211
ACCT 212
BUSI 499
ECON 300+
FIN 348
LAW 241
MIS 190
MGMT 328
MKTG 221


Financial Accounting
Managerial Accounting
Business Policy
Economics Elective
Managerial Finance
Business Law
Information Systems
Organizational Behavior
Marketing Principles
International Business Course
Field Experience

Credits
3
3
3
3-4
3
3
3
3
3
3
1-4



Marketing Core
MKTG 479
MKTG 486
MKTG 452
MKTG 499
ART**

Consumer Behavior
Promotional Strategy
Marketing Research
Strategic Marketing Management
As approved by advisor
Credits
3
3
3
3
4


Electives
MKTG 453
MKTG 482
MKTG 489
MKTG 460
ART***

Marketing Practicum
Sales Management
International Marketing
Seminar in Marketing
As approved by advisor
Credits
3
3
3
3
4


Liberal Arts
Requrements

BUSI 261
BUSI 113
ECON 201
ECON 202
ENGL 101
ENGL 102
MATH 107

MIS 101


Operations Research
Business Statistics
Economics & Markets
Macroeconomics
Writing I
Writing II
Calculus Concepts for
the Social Sciences
Business Perspectives
Creative Discipline Elective
Humanities Elective
Natural Science Elective
Social Science Elective

Credits
3
3
4
3
4
4

4
3
3-4
3-4
3-4
3-4

All Alfred University students are also required to complete 4 credits of Physical Education.