Hands-on-experience - The success of every product or service, from retailing to the nonprofit sector, depends on an in-depth knowledge of the marketing process. Through our mix of classroom work and hands-on experiences, students learn the ins and outs of market research, consumer behavior, e-commerce, new product planning, international marketing, advertising management, sales, and pricing strategies.

What Students Say...

 “Dr. Ward and Dr. Rummel are two of the best teachers that I have ever had in my life, and the real world work experience they have given me will carry on throughout my life. We worked with real business owners, students, and not-for-profit organizations. We made real business and marketing plans that were put to use by actual companies. It was not all just book work and exams, and that is what separated Alfred from other colleges.”
- Michael McCall, 2007

Exceptional environment - Both inside and outside the classroom, the College of Business provides an enriched learning experience.

• Use the latest software.
• Attend professional meetings.
• Meet with marketing professionals.
• Take advantage of leadership opportunities.
• Participate in study tours.
• Work with clients.

Marketing + Art - The College of Business recognizes the importance of design in the professional practice of marketing and for that reason marketing majors have the unique opportunity to take a course in our internationally recognized School of Art and Design.

Required courses